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The #1 Baby Brain Building Tool
Why serve and return matters and how to do it
Did you know every time a child coos or reaches out, they’re creating a chance to strengthen their rapidly developing brain? It’s easy to overlook how small, playful exchanges—such as repeating a baby’s “da-da” or mirroring a toddler’s funny expression—can dramatically boost early development. Yet research from the National Scientific Council on the Developing Child shows these split-second “serve and return” moments are key to building a strong brain foundation and fostering long-term well-being.
The Big Idea: Interactions as “Active Ingredients”
Relationships aren’t merely “nice to have.” They’re the active ingredients that fuel a child’s growth. In each back-and-forth interaction, a child “serves” with a gesture, look, or sound, and an attentive adult “returns” it with direct, meaningful engagement. These micro-exchanges ignite a chain reaction in the brain—strengthening the neural pathways behind language, social skills, and emotional regulation.
Why does it matter so much? Because these simple serve-and-return cycles underpin everything from friendship-building and conflict resolution to academic success. Over time, stronger neural connections help children adapt, learn, and thrive—long after their earliest years have passed.
Research Spotlight: A Developmental Superpower
According to the National Scientific Council on the Developing Child, children learn best through interactive, relational experiences rather than passive, one-way instruction. In other words, when you share a giggle, respond to a question, or mimic a baby’s goofy grin, you’re nurturing parts of their brain that handle everything from language acquisition to emotional regulation.
One striking insight is that serve and return nurtures a child’s sense of self. When adults consistently validate a child’s “serves,” it sends a strong signal: “You matter. Your ideas matter.” This fosters self-confidence and a willingness to explore the world. Over time, it also builds deeper empathy, as children who experience consistent, tuned-in responses are more likely to develop compassionate relationships themselves.
This is a comprehensive 5-minute video by my Professor, Dr. Jack Shonkoff, that spells out the key dimensions of serve and return interactions and how to do it (its easy!):
My Insights: Lessons from the Still Face Experiment
I’m constantly struck by how children can show both vulnerability and tremendous resilience—even in the same moment. Take, for example, the well-known Still Face Experiment by psychologist Dr. Edward Tronick:
In these studies, a caregiver briefly stops responding to their baby, who almost immediately becomes distressed. Yet the moment the adult re-engages—resuming smiles, sounds, and eye contact—the infant begins to recover. It’s a vivid demonstration of just how essential serve and return is to a child’s sense of safety and confidence: without it, children become unsettled; with it, they rapidly regain their footing.
But that got me thinking - how much “serve and return” do infants need to ensure healthy brain development? This is where I agree with Dr Shonkoff that caregiving is more of an art than a science. Dr. Junlei Li also argues that there is no foolproof definition of what counts as “good enough” when it comes to caregiver–child relationships.
What we do know from years of research and practice is that every child needs at least one responsive caregiver—one person who consistently shows up, notices their “serve,” and responds with warmth and genuine engagement. It’s often that single trusted connection that sparks a child’s resilience, growth, and lifelong curiosity.
“Somebody’s got to be crazy about that kid. That’s number one, first, last, and always.”
Key Takeaways for Practice
Notice the Serve
Look for small signals—like a toddler’s curious glance or question—and create environments that invite more of these interactions. Fostering these moment-to-moment connections helps children thrive.Return with Sensitivity
A quick, caring reply—echoing words, acknowledging ideas, or offering a next step—instills trust and confidence. Administrators and philanthropists can support this by setting policies that free educators and caregivers to focus on individualized attention to the children in their care, rather than paperwork or administrative burdens.Sustain Deeper Engagement
Extend each interaction by asking open-ended questions or linking a child’s immediate interests to broader learning opportunities. Policy makers and advocates can champion guidelines and curricula that embed serve-and-return principles, ensuring children across diverse settings consistently experience these developmentally rich exchanges.
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This exploration of topics in early childhood goes is for anyone with a deep interest in development, education, technology, and media. Whether you're a donor, educator, partner, or practitioner, there’s valuable insight here for you. Together, we can collaborate, learn, and make a lasting impact.
Thank you for being an integral part of this journey. I’m excited to continue this exploration with you.
Tanyella A. Leta
References
Bronfenbrenner, U. (1979). The ecology of human development: Experiments by nature and design. Harvard University Press.
Li, J., & Julian, M. M. (2012). Developmental relationships as the active ingredient: A unifying working hypothesis of “what works” across intervention settings. American Journal of Orthopsychiatry, 82(2), 157–166.
National Scientific Council on the Developing Child. (2004). Young children develop in an environment of relationships (Working Paper No. 1). Center on the Developing Child at Harvard University. http://www.developingchild.net
Tronick, E. Z., Als, H., Adamson, L., Wise, S., & Brazelton, T. B. (1978). The infant’s response to entrapment between contradictory messages in face-to-face interaction. Journal of the American Academy of Child Psychiatry, 17(1), 1–13.